Tracey Noonan and Danielle Desroches, mother and daughter, presented Wicked Good Cupcakes on Season 4 Episode 22 of ABC’s “Shark Tank.”
Delicious cupcakes packed inside the mobility and convenience of a mason jar grabbed our interest and demanded another look.
So, here’s what we discovered after jumping in and following the company’s growth!
Who Are Wicked Good Cupcakes and What Do They Do?
Tracy Nooman had a long and illustrious career prior to founding Wicked Good Cupcakes. Until March 2000, she worked as a photographer and owned her own studio.
She’s also dabbled in screenplay writing, animal training, and massage therapy. Tracy and Danielle started taking baking classes together as a way to socialise, but they soon realised they could make money selling cupcakes.
However, selling ordinary cupcakes would not provide their company with a distinct selling advantage. Cupcakes, on the other hand, would not have a lengthy shelf life and would be difficult to export without adequate packing.
As a result, the two put their heads together and came up with Wicked Good Cupcakes, based on their concerns. Tracy and Danielle presented their cupcakes with friends and family before starting their business, and they received excellent feedback.
Encouraged by their success, the couple built their first bakery in Cohasset, Massachusetts, and began selling their baked goods to the general public. Surprisingly, the couple began preserving the cupcakes in mason jars because they looked attractive on display.
They quickly discovered, however, that the jars kept the cakes fresh and extended their shelf life. As a result, Wicked Good Cupcakes began accepting mail orders, which accounted for the majority of their sales.
Tracy and Danielle amazed the Sharks with their goods on ‘Shark Tank.’ They requested $75000 in exchange for 20% ownership in their company, and Kevin O’Leary appeared to be intrigued.
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Founders: Tracey Noonan, Danielle Descroches
Headquarters: Cohasset, Massachusetts, United States
Investment Asking For: $75,000 For 20% equity
Final Deal: $75,000 For A $1 Royalty Up To $75,000 Revenue; $0.45 Ever After
Shark: Kevin O’Leary
Kevin, on the other hand, was uninterested in stock and instead demanded a dollar for each cupcake sold until he recouped his investment, followed by 50 cents per cupcake in perpetuity.
Tracy and Danielle responded with 40 cents before agreeing on a price of $0.45 in the middle. With Kevin on board, the mother-daughter team was excited to take their company to new heights.
What Happened to Wicked Good Cupcakes After ‘Shark Tank’?
Following their debut on ‘Shark Tank,’ Wicked Good Cupcakes witnessed an instant increase in sales. They quickly added a second store in Boston’s Faneuil Hall Marketplace, followed by a third store in Braintree’s South Shore Plaza Mall.
Furthermore, they expanded to a 15,000 square foot commercial baking facility and stated that their sales were gradually increasing. ‘ABC’s ’20/20,’ ‘The View,’ ‘Good Morning America,’ and ‘The Meredith Viera Show,’ among others, included them due to their popularity.’
Wicked Good Cupcakes debuted on Season 7 of ‘Shark Tank,’ announcing that they had joined Kevin’s Something Wonderful Platform.
Besides, the company had already made well over $5 million in sales at that point, making it one of the most profitable enterprises to ever appear on the show.
They even struck a contract with Cinnabon before being bought up by Hickory Farms in 2021.
Wicked Good Cupcakes now performs the majority of their business online, but they also have a cupcake truck in Fort Wayne, Indiana.
The cupcakes are available in a variety of flavours, including Chocolate, Marble Mutt, Cookie Butter, and Salted Caramel, but a two-pack will set you back $22.99.
The company also sells four-packs, six-packs, twelve-packs, sixteen-packs, and twenty-four-packs with additional discounts, as well as a gluten-free version for the same price.
In addition, birthday boxes ranging from $29.99 to $104.99 and gift boxes ranging from $29.99 to $73.99 are available.
Wicked Good Cupcakes also provides services for corporate presents, weddings, and other special occasions for which you must contact them personally.
Tracy and Danielle appear to be poised for even more success in the years ahead, with their ever-increasing popularity and no intention of slowing down.