Categorized in: science and technology, business
Subject: Venture
LONDON, August 3, 2022 /PRNewswire/ — MussoA London-based data company that provides a complete and credible view of global piracy and unlicensed media consumption, today announced that it has received an investment of £3.2M from India. puma private equityThe leading provider of growth capital to small and medium sized enterprises (SMEs) across all regions and sectors of the UK.
MUSO has seen a 25% year-on-year increase in general digital piracy when compared to the H1 of 2021 with the H1 of 2022. Its unique and transformative data is increasingly the must-have data-currency for entertainment companies and is already used by Amazon Studios, National Association of Theater Owners (NATO), NOS, Lionsgate, MNRK (formally eOne Music), Sony Interactive Entertainment Europe, and more. MUSO’s technology measures hundreds of billions of visits to piracy websites every year and provides unmatched consumption and audience data that allows rights-holders to better protect their content from piracy, but also increase their revenue does.
This investment demonstrates Puma Private Equity’s commitment to supporting growing SMEs to scale their ambitions; The £3.2M investment will support the establishment of MUSO’s marketing function and the larger build-up of its sales teams in both the United Kingdom and the United States.
MUSO Chief Executive Officer Andy Chatterley said, “Piracy remains a critical issue for the entertainment industry, but MUSO’s data enables companies to access it for a vast, valuable audience like a hitherto unseen audience. ” “Our customers are using our data to obtain and commission content, unlock new marketing opportunities, leverage in licensing negotiations, maximize and optimize windowing strategies. MUSO is a game-forward to the entertainment industry’s approach to piracy. We are creating two decades of loss and value-driven opportunity from this challenging imperative of digital consumption.
He continued, “This investment from Puma Private Equity comes at an incredibly transformative time for Musso. Piracy continues to be a huge problem for rightsholders and we are committed to implementing new strategies that help us not only content We will deploy this investment in expanding our sales and marketing teams and activities to provide MUSO for the global entertainment industries. of valuable products and data to be exposed.”
Puma Private Equity provides best-in-class, growth capital and expertise to aspiring businesses across the UK, no matter the sector, and works in partnership with management to help businesses scale and create long-term value So to receive. It aims to provide insight, expertise and a fresh perspective to the portfolio companies it partners with. Having invested in and working with over 35 organizations from consumer e-commerce to fleet transportation safety and influencer marketing, Puma Private Equity has deep insight into growth and growing businesses where desired, for successful sales and exits And have experience.
“We are pleased to complete our investment in MUSO, as we believe the business shows significant growth potential,” said Harriet Rosethorne, Investment Manager, Puma Private Equity. “As on-demand streaming platforms grow and drive the fragmentation of content delivery, global firms such as MUSO will play an increasingly important role in monitoring and combating piracy. The deal is the latest of the long track record of Puma Private Equity subsidiaries. Example. Untapped growth potential. We look forward to working closely with the team to achieve our goals.”
MUSO hired M&A Consultant Lazarus Consulting to find and secure the right investors for the company.
MUSO. about
MUSO’s unique dataset sheds light on an audience that is not revealed through traditional panel-based measurement. MUSO is the first data company to directly and comprehensively measure audiences on both streaming and P2P sites. The growth of on-demand streaming platforms is driving the fragmentation of content delivery, but content is growing exponentially as audience demand for unlicensed digital content increases.
As of May 2021-2022, MUSO estimated over 201 billion visits to digital piracy websites. This is a vast audience not affected by licensing restrictions or platform bias, making MUSO’s data uniquely valuable to digital rights-holders. visit for more information www.muso.com,
About Puma Private Equity
Puma Private Equity is a leading provider of growth capital for SMEs across all regions and sectors of the UK, providing investments of between £2 million and £10 million to help accelerate growth and help businesses achieve their potential. Partners with management teams for More information about Puma Private Equity can be found here https://www.pumaprivateequity.co.uk/, Puma Private Equity is the private equity division of Puma Investments.
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News Published on 3 August 2022 at 07:00 and distributed by:
