‘Bullet Train’ tops $4.6M in Thursday preview – box office

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Sony’s bullet train, Starring Brad Pitt, Saw $4.6M In Thursday’s preview that started at 3 p.m. at 3,596 locations. The picture is projected to bring in about $30M this weekend as the last big tent of the summer before four Quad films before a two-month drought.

Interesting to note, though not necessarily a comp, as it was IP branded, that is bullet train Director David Leach Had Previews That Weren’t Too Far From Previews He Did fast and furious By-product hobbs and shaw Posted back in early August 2019, that’s $5.8M.

Next to the late summer Thursday preview, bullet train is at the front megoThursday’s ($4M, $45.4M opening) and last year’s also suicide squad At $4.1M (even though that latter title was the day and date on HBO Max and saw a $26.2M debut).

critics are sour bullet train At 53% on Rotten Tomatoes, but viewers liked it more on RT at 83%.

Easter Sunday Universal

Universal/DreamWorks’ Easter Sunday starring Joe Koy Saw $500K In 2,400 cinemas which opened yesterday at 5 pm. For Thursday Preview Comps Easter Sunday are around marry me (even though that was the day and date on Peacock) which was $525K, and from August 2019 onwards the art of racing in the rain Which was $450K. The family comedy is expected to open in mid single digits this weekend. Critics are not fans Easter Sunday Rotten Tomatoes at 32% Rotten.

Universal launches marketing campaign for Easter Sunday Back in March, that saw trailer placement in front of Joe Coe’s “Funny Is Funny” comedy tour to entice his fan base to watch the movies in theaters. His stand-up show featured an interactive QR code displayed on the screen, sending him to the film’s Fandango page. Joe Coy showed up at CinemaCon in late April leaving exhibitors in stitches and shared how Steven Spielberg saw a universal comedy in the story of stand-up.

The film campaign included a 30-second spot in six games of the NBA Finals, placement in seven TV premieres including The Bachelorette, Better Call Saul, So You Think You Can Dance, The $100,000 Pyramid and What We Do in the Shadows. Additionally, Easter Sunday sponsored an episode of Family Feud which featured Joe Coe and his real-life family versus Lydia Gaston and his real-life family. High-impact digital placements run on a digital presence on Meta (Facebook/Instagram), TikTok Top Feed as well as YouTube, Female Lifestyle and Cinephile sites.

There was a partnership in the AAPI community that included a #GoldOpen VIP event that included a screening and Q&A that was part of Gold House’s MetaGold Talk series. A comedy showcase hosted by Joe Coe in partnership with Rideback Ranch and a rise to the AAPI Comics and Comedy VIP Comedy Night, featuring over 300 press, influencers and talent attendees (including Simu Liu, Awkwafina and Lisa Ling) . , That event featured a panel on representation in entertainment run by Kathy Lim (Director of Media and Journalism for the McCarthy Foundation), a comedy set including Ronnie Chang, Jimmy O Yang.

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Among the regular releases are Warner Bros.’ DC League of Super Pets Led Thursday and the week with $2.2M and $33.8M respectively. Universal’s No The second was second Thursday with $1.56M, -26% from Wednesday, and second week with $27.4M and a total of $87.3M. uni was third Minions: The Rise of Gru With a fifth Thursday of $1.46M, -8% from Wednesday, a fifth week of $17.9M and a total of $325.8M running. Disney/Marvel Thor: Love and Thunder Yesterday was the fourth with a fourth Thursday of $1.3M, up -12% from Wednesday, and with a fourth week of $19.9M for an ongoing total of $306.8M. of paramount Top Gun: Maverick Its tenth Thursday saw $1.17M, -3%, and a total of $654.1M, for a one-week total of $13.5M.